A while back, I had a serious health scare that put me in hospital for 8 days. Surgery, strict diet, strict rest. And no gym — which, for someone who lived in the gym, hit harder than anything else.
Training was the thing that kept me sane. Without it, the days blurred into each other. I won't pretend I handled the recovery well. I was depressed. I was playing video games all day — not because I wanted to, but because I had nowhere else to put myself. The only thing I could do was walk. Short walks around the block. That was my world for months.
Then, a few months in, my relationship ended. Ten years. We'd been together ten years. And it ended while I was still recovering, still stuck inside, still unable to do the one thing that kept me mentally stable.
I had never felt more stuck in my life.
Somewhere in the middle of all that, I started obsessing over AI. Not for any grand reason — I just needed something to pour my mind into. I'd been deep into it for months already. Reading everything. Testing every tool. Building websites, trying affiliate marketing, chasing anything that could work.
Then I came across digital products, and something clicked.
Still home recovering, I decided to try selling on Etsy. It seemed perfect — no inventory, no shipping, create once and sell forever. Then reality hit.
I spent an entire day trying to create one product. The design wasn't good enough, so I redid it. The description wasn't detailed enough, so I researched that. The tags weren't right, so I dug into SEO. The price needed to be competitive, so I checked the market.
By the end of the day I had one listing that was half decent, priced at $4.99 — with a cover image so weak that no one would probably click on it.
The worst part? I found stores selling templates with spelling mistakes and they were getting sales. That told me two things: the demand is real, and quality is seriously lacking.
There had to be a better way. So I built it.
I worked day and night — mostly on my own at first, then brought in a developer to help solve some of the harder backend problems. There were a ton of moments I thought about giving up. But I kept coming back to that day. The hours wasted. The frustration. The gap between effort and result.
PromptlessPress was built for the person who's been through that day and doesn't want to go through it again. For the stay-at-home parent who has an hour after the kids are asleep. For someone working a side hustle between shifts. For the person sitting in their car waiting, who could make three products in that time.
You shouldn't need to spend a whole day to make a $4.99 product. You shouldn't need multiple subscriptions just to get one listing right.
With PromptlessPress, a product that used to take me all day now takes about 15 minutes. Four variations, print-ready files, Etsy title, description, tags — done.
Today, PromptlessPress has grown into something I'm genuinely proud of. 109 digital product types. 8 AI models. Automated systems that learn from Etsy bestsellers every week, train themselves on what actually sells, and update listing prompts when the Etsy algorithm changes. Every description sounds like a real seller wrote it — not a bot.
We're not just a tool that generates images. We're building the most intelligent listing pipeline that exists for Etsy sellers. And we're just getting started.
I hope this helps.